CLIENT: VH1

Turn up the volume. VH1's media kit fuses object and motion with storytelling. Using lenticular technology, the cover image is like a mini movie that shifts as you change angles - a subway train speeds by, and a person steps out.

The kit broadcasts the kinetic energy of life, television or music. A metaphor for the client's real-life message that "VH1 is everywhere; music is everywhere," it transcends the idea that a printed surface is a flat medium. The kit is comprised of 10 items, including embossed vinyl bag, stationery system and one-sheets.

Process images for the kit show a variety of innovative 2- and 3-D form, material and image explorations.

Photos by Liisa Salonen, Summer Powell, Alex Braidwood, Eli Carrico, Karl Hermanns, Catherine Mouttet and John Stoll.